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ONE FINE DAY -Spring/Summer 2011/12

From the clashing of Mods and Rockers at Brighton Beach, to films like A Picnic at Hanging Rock, the sixties were rife with a dichotomy of primly dressed adolescents hiding mysterious deeds and dark secrets underneath polo shirts, pinafores and Mary Janes.

For Summer 2012 WhyWho entice all of these antithetical elements to the fore with a collection that is both innocent and adult, in the most English sense of these terms. Inspired by images of teenagers sunbathing on desolate, moody beaches, sisters Cate King and Sarah Busby have created a series of t-bar sandals, creeper-like lace-ups and traditional, almost Edwardian boots and married them to a monochromatic colour palette, with elements of the natural tones the brand has become synonymous with, as well as pops of strawberry suede. The shoes evoke the spirit of the era from which inspiration has been drawn, which is quite apt really, considering concepts such as aimless summer fun and youth in revolt never go out of fashion.

Words by Courtney Sanders.

whywho autumn/winter 2010

PIONEERS, practicality and vintage design provides the inspiration behind the latest collection from New Zealand footwear label Whywho.

The collection, entitled ‘Thee Forgotten Lovers,’ is inspired by an old I. Vickers poem about a rugged lumberjack, who, despite being pursued by many women in his village, was more interested in trees and toil than being the object of their affections.

Each style is fittingly named after the lover that inspired it, from the sensible seamstress, the classy heiress to the sassy temptress; the designs evoke the sensibilities of a pioneer way of life.

It is the second collection from Whywho, founded by Gisborne sisters Sarah Busby and Cate King. The objective was to fill a gap in the market for easy-to-wear, yet stylish flat shoes that are trans-seasonal.

Words by Christine Boyce.

Adultress Boot

Proprietress Boot

Maideness Shoe

Millionairess Shoe

Seductress Shoe

Duchess Shoe

Goddess Boot

Seamstress Shoe

Temptress Boot

Governess Boot

Mistress Shoe

whywho spring/summer 2010/2011

Whywho’s debut collection “Morning Glory” draws inspiration from peasant life and Victorian times. Each style is uniquely named thus identifying and character referencing passed and present. The range focuses on the practicality of footwear when boots, clogs and slippers were the main styles of that era. The buckle, extended tongue and bow embellishments are a few features that add a quirky sense to each style.